Альфа Банк

Fragmented flows, zero consistency

The platform had grown organically over six years — each team shipped independently, with no shared design language. Users faced contradictory patterns at every step, and support tickets reflected a deep structural problem, not a surface one. The task was to unify without erasing the product's accumulated knowledge.

Three months of systematic audit

We began with a full component inventory: 400+ UI elements catalogued, duplicates eliminated, and usage frequency measured across the product. Alongside that, 18 user interviews and two rounds of usability testing revealed where comprehension broke down. A design system emerged not from a blank slate, but from what was already working well.

Clarity that translates to numbers

Task completion time dropped by 34%. Support volume fell 41% in the first quarter post-launch. The new system shipped with full documentation and a living component library — allowing the product team to move faster and more confidently than before. The redesign became the foundation for two subsequent product lines.

The platform had grown organically over six years — each team shipped independently, with no shared design language. Users faced contradictory patterns at every step, and support tickets reflected a deep structural problem, not a surface one. The task was to unify without erasing the product's accumulated knowledge.

We began with a full component inventory: 400+ UI elements catalogued, duplicates eliminated, and usage frequency measured across the product. Alongside that, 18 user interviews and two rounds of usability testing revealed where comprehension broke down. A design system emerged not from a blank slate, but from what was already working well.